2023
Cotton: A Case Study in Misinformation
(Updated for 2023)
Transforming the global cotton industry is not just a data problem, but a partnership problem.
Our latest update to the "Cotton: A Case Study in Misinformation" report underscores the importance of a nuanced and localized approach to data collection in fostering better partnerships with cotton farmers. However, it's crucial to recognize that without knowing who the farmers are, it’s challenging to be a better partner to them. While we advocate for dependable data, transparent methodologies, and contextual understanding as essential tools for well-informed decision-making and strategy implementation, the real transformation lies in reshaping the relationships within the industry.
By accurately and trustworthily presenting data, we aim to dispel misinformation and foster a more sophisticated discourse on the global cotton industry's challenges and opportunities.
After shedding light on the fashion industry's misinformation problem in our 2021 report, "Cotton: A Case Study in Misinformation," we are releasing an update with the most current and sound data from ICAC with new data on fertilizers that was previously uncovered.
THIS PAPER'S CALLS TO ACTION:
Do your data due diligence:
Conduct thorough, localized data analysis with context to inform decisions and ensure ethical production.
Advocate for transparency and disclosure of data:
Conduct thorough, localized data analysis with context to inform decisions and ensure ethical production.
Rethink the way we source cotton:
Prioritize responsible sourcing, support farmers in adopting sustainable practices, and invest in new technologies.
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A CALL TO ALL PROFESSIONALS IN THE FASHION INDUSTRY AND ITS PROXIES: VISIT THE FARM AND CREATE RELATIONSHIPS OVER TRANSACTIONS.
